Michael Jacksons ältester Sohn, Prince Michael, hat ein erstes Musikvideo produziert: „Automatic“ von Omer Bhatti.
Das Video zur neuen Single von Omer „O-Bee“ Bhatti wurde von Chris Perez gedreht und von Prince Michael produziert. Es ist das erste Werk für seine neu gegründete „King’s Son Productions“ und ist exklusiv auf Billboard zu sehen.
Der norwegische Rapper, Sänger und Tänzer sagte zu Billboard: „The concept of the whole video was sparked from Prince’s first ideas for the video. We wanted to make a short-film type of video. Since I grew up under the mentorship of Michael Jackson, taking the cinematic approach came natural to me. I remember MJ used to say about his videos, ‚They are not music videos — I make short films.‘ I guess that stuck with me.“
Produzent Prince Michael, der im Video zu sehen ist, liess verlauten: „It’s inspired by the cinematic music videos that my dad made back in the day. It’s hard to describe what it was like working on this video. It didn’t feel like work – I was learning so much from all the crew members as well as having the good fortune to be working with close friends of mine. Working on this project felt like the beginning of a dream come true. I remember being on set and seeing the magnitude of the set and realizing, ‚Wow, we’re really doing this.‘